|By: Mike Memoli
June 29, 2021Covid-19 kept candidate Joe Biden off the campaign trail last July Fourth. But this year, the White House and the Democratic National Committee are launching a campaign-style blitz as Americans get set to celebrate Independence Day, aiming to ensure the president sees a political boost for the nation’s return to pre-pandemic life.The DNC is premiering a new television ad Tuesday that declares America is “coming back” after a year of lockdowns and economic hardship.
“This year, there’s more to celebrate. The freedom to hug a grandchild. To see a baseball game in person. To come back together again. America leading the world out of the global pandemic with honesty and compassion,” the 60-second spot declares. It’s set to John Legend’s “In America,” used with permission by the singer and songwriter.
The DNC says the spot will air in targeted states and on national cable. On the ground, the party will play off the president’s favorite dessert with an Ice Cream Truck tour along the East Coast starting Wednesday and ending on the National Mall in Washington on the Fourth. The truck will offer Jeni’s Ice Cream with the message: “Shots in arms, checks in banks, jobs coming back and scoops in hand.”
The DNC is also planning to fly planes over beaches in Wisconsin, Georgia, South Carolina and parts of Florida with a banner saying: “America’s back together thanks to Biden and Democrats.”
DNC Chairman Jaime Harrison told donors at a virtual fundraiser with Biden on Monday night that the party will “work overtime to tell the world about the success” of the administration. “We’re doing this all more aggressively than ever before. We’re also going to play a bigger role than ever before in midterm elections. We’re going to put our cash to work early,” he said.
The DNC’s new 60-second ad, “America’s Coming Back. Together.” also premiered this morning on MSNBC’s Morning Joe.
MIKA BRZEZINSKI: “That’s a new TV ad from the Democratic National Committee declaring that America is coming back after a year of lockdowns and economic hardship. It’s part of a campaign-style blitz along with the White House as the nation gets set to celebrate Independence Day.”